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The State of SEO and What Entrepreneurs Need to Know
From frequent changes in search engine algorithms to new social media platforms, the world of search engine optimization (SEO) is in constant flux. For businesses, that means online marketing...
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3 Post-Penguin SEO Tips for Backlink Clean-up
If Google’s Penguin update earlier this year proved anything, it was that search giant cares about the quality of the backlinks pointing at a website. Furthermore, it has the tools necessary to detect...
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7 Ways LinkedIn Can Drive More Traffic to Your Website
For online marketers, success usually boils down to two simple things: traffic and conversions. But how does someone cut through all of the noise online to capture the prized attention and fans? One of...
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What You Need to Know About Using Google’s Webmaster Tools
When it comes to knowing how well your website is living up to your company’s goals, Google’s Webmaster Tools program can provide a trove of data showing how well your site is performing and how it’s...
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How to Dramatically Improve SEO
By Jeff Haden First it was keyword stuffing. Then link building. Then cloaking and alt tags and text links in footers. And now videos and infographics… It’s no wonder that most small-business owners...
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How a Facebook Search Engine Could Change the Way People Find Your Business
People spend hours on Facebook interacting with their friends, posting pictures, “liking” companies and celebrities, and outlining their interests and hobbies. Now it appears that Facebook is in the...
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How to Optimise Your Site for Search Without Actually Doing SEO
Businesses, and even consultants, often do more damage than good when it comes to search engine optimisation (SEO). Google’s search algorithm is constantly evolving and getting better at what I call...
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How to Mine Google’s Gold Mine for Local Businesses
In their book, The Ultimate Guide to Google AdWords, 3rd Edition, authors Perry Marshall and Bryan Todd lay out the fundamentals of Google’s pay-per-click advertising system and detail how businesses...
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What Should We Expect From Google and SEO in 2013
BY AJ KUMAR Because Google gives out such little information about the internal workings of its algorithms, it’s nearly impossible to say with certainty what issues webmasters can expect to face in...
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Google Updates AdWords to Simplify Advertising
At work, people are likely surfing the web from a desktop or laptop computer. Other times during the day, they might be connected via a smartphone, tablet or television. This means at least one thing...
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Penguin 2.0: What to Expect From Google’s Next Search Update
If Google’s Penguin algorithm change had your online business scrambling, get ready for another significant search update. Matt Cutts, head of Google’s web spam team, has confirmed on Twitter that...
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Optimising Your Business Website for Mobile at No Cost
If you have not yet optimised your business website for mobile devices, you ought to. At least one company will do it free of charge, it’s counting on customers to upgrade to its premium version at $9...
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